why you need to blog
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Business and blogging: why you need to blog

January 3, 2015

There is a heated debate as to whether blogging is crucial in the modern day social media marketing. That debate notwithstanding, blogging remains an integral component of online marketing for all companies, especially if you really want to improve your online visibility. Here are some reasons why you need to blog for your company:

  • Blogs help generate traffic
  • Blogs improves search engine rankings
  • Blogging and industry lead brand
  • Builds on your customer relationship

There are many other reasons you should consider blogging for your business but, these are the top most.

Blogs and traffic generation

Very engaging blog content has a sense by which it appeals to most reader. This is to say that doing great content generally attracts more readers to a particular site. With many readers reading content on your site a lot of traffic build up to the said site. You can build more traffic to the blog by providing its links in various social media platforms.

Spice it up with some backlinks, inbound links and you are good to go. This rare combination will bring incredible traffic to tour site courtesy of your blog post. Traffic translates to more sales, if at all you use you blog for online marketing purposes. This is one reason why you need to blog.

Blogs and search engine rankings

Overtime now, google still uses fresh content as a factor that determines search engine rankings. This is to say that if your site is replete with new content then you are certain to beat out your competitors in their game. Needless to mention but, intent on the selection of keywords to use impacts a lot in the overall rankings. So bottom line about blog content and search engine rankings; be very choosy on the topic and keyword density in the content.

Blogs and industry lead brand

This is one prime reason why you need to blog. Having the right content for your blog depicts your company as a market leader. Quality blog posts will inevitably make clients want to identify with your company or products. If you are an online marketer then exceptional content will improve you sales remarkably. Blogs with articulate and well researched content are therefore very effective in making a company a market leader.

Blogging and customer relationships

Customers would love to identify with quality at all costs. If your blog posts are bent on quality time after time, be sure to win more clients who would love to identify with your blog, products and services and your website. This is very effective in building on strong consumer relationship with your company.

Blogging is very vital in improving the overall image of your company from the consumers’ perspective. It serves to improve various aspects of your company from search engine rankings to vital aspects like improving consumer relationship.

These are some of the reasons why you need to blog for your company.

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